Turning Your Website Into a Yoga Authority

Your website is likely already listed in Google. If people search for it by name, it will come up.

However, you want your website to appear in local searches for a variety of related yoga terms and questions. When this happens, more potential local clients are exposed to your brand.

One way to do this is through paid advertising. But paid advertising is expensive and you can quickly find yourself spending thousands of dollars without much to show for it.

Paid advertising forces you to bid on keywords. But to capture the most leads, you need to bid on a broad category of keywords. This quickly ramps up your budget and those broad keywords don’t always immediately translate into new paying customers.

But there’s another way to attract new clients through Google and other search engines and it’s far more sustainable and cost-effective.

It works by regularly updating your website with high-quality informational blog posts related to Yoga. Over time, the search engines will begin to see your site as an authority when it comes to local yoga searches. The more authority that Google feels your site has, the more it displays your website when people type in yoga-related questions.

Instead of just appearing when people search for your studio name, you’ll appear for many more yoga-related local searches.

This means more leads and more clients to your studio.

Unlike paid advertising, you’re not paying for each individual click on these broader search terms. So you can cast a wider net without going over budget like you would by paying for clicks.

This ensures you always get a positive return on your marketing budget. 

You probably already know your site needs to be updated regularly with this kind of content, but finding the time to do it while running a busy studio can be difficult.