Whether you’re a yoga instructor or own a local studio, you probably want to make sure your classes and schedule are always full.
Of course, that’s the dream of any yoga studio, but acquiring all those clients can be difficult.
If you’ve already tried a few local marketing techniques but were unhappy with the results, there may be one you’re not aware of.
Your website is likely already listed in Google. If people search for it by name, it will come up.
However, you want your website to appear in local searches for a variety of related yoga terms and questions. When this happens, more potential local clients are exposed to your brand.
One way to do this is through paid advertising. But paid advertising is expensive and you can quickly find yourself spending thousands of dollars without much to show for it.
Paid advertising forces you to bid on keywords. But to capture the most leads, you need to bid on a broad category of keywords. This quickly ramps up your budget and those broad keywords don’t always immediately translate into new paying customers.
But there’s another way to attract new clients through Google and other search engines and it’s far more sustainable and cost-effective.
It works by regularly updating your website with high-quality informational blog posts related to Yoga. Over time, the search engines will begin to see your site as an authority when it comes to local yoga searches. The more authority that Google feels your site has, the more it displays your website when people type in yoga-related questions.
Instead of just appearing when people search for your studio name, you’ll appear for many more yoga-related local searches.
This means more leads and more clients to your studio.
Unlike paid advertising, you’re not paying for each individual click on these broader search terms. So you can cast a wider net without going over budget like you would by paying for clicks.
This ensures you always get a positive return on your marketing budget.
You probably already know your site needs to be updated regularly with this kind of content, but finding the time to do it while running a busy studio can be difficult.
At Conceptual Creations, we created our Blog Boost program specifically for busy studio owners like you.
Our team of writers and local SEO experts first determine what yoga topics people are searching for in your area. We then create hand-crafted blog posts based on these topics that attract leads and potential clients to your site.
The posts we create for you are all 100% original and perfectly matched to your brand voice.
You can choose from several different content plans and there is never any obligation. Pay only for the content you want and stop at any time.
It’s the perfect way to get the high-quality content your site needs to build local search traffic. All at a great price that will quickly deliver a return on your investment as new clients start finding your website.
What’s great about our Blog Boost yoga content is that you can post links to each new blog post from your social media accounts.
Yoga studios often struggle with what to post on their social media without being repetitive. This can lead to infrequent posting or not posting at all.
A great way to mix things up and set yourself apart is by posting links to your latest original blog posts. This helps identify your brand as an authority when it comes to yoga. The posts also help to attract new leads and engagement through your social media channels.
This synergistic approach helps bring your marketing efforts together, but you need the right content to make it work.
Our Blog Boost program, as well as our other 6-month content plans, makes getting the right content easier and more cost-effective than ever. All you have to do is focus on your business and let us take care of the content.
You probably already know you need to update your website regularly with high-quality blog content. But researching the topics and writing each post is time-consuming and difficult.
Let our Blog Boost program do the work for you and help turn your yoga studio website into a new client magnet.
We can provide a free site audit to determine how your website is performing and recommend the right amount of content so you can start to see results as soon as possible.
Remember, there’s no obligation and no contracts with our Blog Boost program. The results speak for themselves and you’re always in full control of your budget.
Contact Conceptual Creations to learn more about our Blog Boost program and receive your free website audit today.
For general inquiries, please contact us by using the form on this page. We’d love to hear from you!
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