Ultimate Guide to SEO for Colorado Lawyers

Why Lawyer SEO Marketing is So Vital

Two key facts underline just how essential organic content marketing is for law firms. According to Stephen Fairley of The National Law Review (to paraphrase):

  1. Nearly two-thirds (62%) of all legal-related searches are generic, instead of branded. That means most of your potential clients are searching for queries like “Colorado bike accident attorney” instead of any one law firm’s particular name.
  2. 72% of people looking for legal advice end up only contacting ONE law firm.

The takeaway here is clear – since the majority of people looking for legal advice online don’t already have a specific law firm in mind, and because of the likelihood that any potential client who does contact you will likely contact no other attorneys, the value of ranking high in the search engines is undeniable.

While SEO content writing services can be a significant investment, they comprise an essential component of your digital marketing strategy. If you have qualified in-house copywriters with the time to do it, leveraging them can be great. However, most law firms opt to hire an expert copywriter to optimize the ROI from the SEO work being done.

If you are in or around Fort Collins and are interested in getting SEO-optimized blogs, landing pages, emails, and other digital marketing materials for your law firm, check out our simple, transparent price list to get an idea of what we typically charge. Even if you still aren’t sure you are ready to start utilizing Conceptual Creations’ paid services, be aware that we also offer new clients a customized, detailed, FREE 6-month strategy as well as an existing site audit. We will show you where your site can improve and provide a roadmap for how we think we can best grow your website, improving both impressions and conversions. Fill out our questionnaire to get started!

What is Attorney SEO?

Attorney search engine optimization (SEO) entails all the ways one can proactively implement a content marketing strategy that helps your website achieve a higher ranking position on the search engine result pages (SERPs) of Google, DuckDuckGo, Bing, etc. to help attract more potential clients.

Yet SEO services are more than about just reaching new clients. SEO combines cutting-edge strategy, compelling calls to action, up-to-date content, and precise technical metadata practices to provide visitors of your website greater value while optimizing your success. Every month, more than 90,000 people search for “lawyers near me.” If you are not utilizing lawyer SEO marketing, you are simply missing out on countless potential clients.

Our Experienced, Local SEO Expert Can Help:

  • Ensure an excellent user-experience
  • Create an optimized, custom content marketing strategy
  • Write and design your newsletters
  • Conduct an existing site audit
  • Create a simple, user-friendly interface
  • Organize your website by proper hierarchy
  • And much more

Conceptual Creations law firm SEO experts specialize in increasing the amount of organic traffic your site gets, utilizing relevant words terms, questions, topics, keywords, and appeal to reach your target audience(s).

Get a Comprehensive Law Firm SEO Strategy

The first place we start when you partner with Conceptual Creations is with a digital marketing strategy designed to attract the right clients through ongoing content designed to be engaging and ultimately help convert. As 75% of internet users never go beyond the first page of search results, appearing on the first page of search engines is essential. Doing so can dramatically help:

  • Boost organic web traffic
  • Increase foot traffic to your law firm
  • Generate more leads
  • Maintain competitiveness in the legal industry
  • Improve your return on investment (ROI)

To perform well on search engines, first and foremost you need a big picture strategy for success and cost-effectiveness. Great news for you: Conceptual Creations creates 6-month strategies and audits your existing website for free!

Law Firm SEO Optimizations

Gaining visibility online requires your site to be, first and foremost, both properly indexed and ranking high enough in the search engine results pages (SERPs) that potential clients are finding your webpages and articles. Search engines use complex algorithms to determine where in the SERPs your page will be. From a high-level perspective, optimizing your website’s SEO will typically involve the following factors:

  • Keyword Research – A core array of relevant keywords that have high enough traffic but are specific enough to be competitive.
  • Website Optimizations – Ensuring existing content is grammatically correct, supports your keyword strategy, and is relevant for your target audience is essential.
  • Geo-tagging – While most search engines will automatically pick up where your business is located, it is extremely beneficial to indicate your service area throughout your website’s content so as to have your attorney SEO be oriented more locally.
  • Internal Linking – Linking from interest-building blogs into more conversion-oriented pages is an excellent way to make your website function like a sales funnel, building interest and buy-in. Even more, proper linking also entails backlinks to a diversity of relevant websites, as this helps improve the authority of your site, which impacts ranking as well.
  • Headings – H2s, H3s, etc. all have more weight in search engines, and they also are more likely to be read.
  • Title Tags & Meta Descriptions – This is the information people see on the SERPs, so it needs to function well for your marketing purposes. These also play a role in site ranking.
  • Analytics – No content marketing strategy is complete without analytics. Knowing what is working and what needs to be adjusted is essential for improving results with your Colorado law firm’s SEO strategy.

The 5 Essentials of Successful Law Firm SEO

What results in successful SEO? Here are the 5 core things we focus on to get your site ranking:

  1. Content – The words on your firm’s website
  2. User Experience – How the client engages with that content
  3. Structure – How your website is built, and how the sales funnel from awareness to action operates
  4. Compliance – Ensuring your website complies with Google’s guidelines, as well as ensuring that you make no claims that could get you in any legal trouble
  5. Authority – Make your website more authoritative on key topics than your competitors

Getting these five areas going strong can take time, but with a modest investment in a local SEO company like Conceptual Creations, you can be well on your way to SEO success without all the hassle!

Find Out How You Can Get More from Your Marketing

From performing a complete analysis of your existing site to creating ongoing SEO optimized content, Conceptual Creations provides the best SEO services for Colorado attorneys. We ensure that website is properly optimized and designed to reach your targeted audience in an effective way.

Don’t just passively sit around waiting for things to change. If you want to improve your law firm’s business, utilize SEO to save time, money, and resources in your firm’s marketing. While you deal with the day-to-day of your offline practice, we will be managing the day-to-day of your practice’s online marketing.

If you represent a Northern Colorado law firm and would like to learn more about our law firm SEO services, give us a call at (970) 673-0057 to schedule a free consultation! Alternatively, you can reach us online or directly fill out our questionnaire (which we recommend)
to get started with a free 6-month strategy and SEO site audit! We look forward to hearing from you!

Wondering where to get started? Get your free, personalized 6-month content marketing strategy today!

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