Get a Comprehensive Law Firm SEO Strategy

The first place we start when you partner with Conceptual Creations is with a digital marketing strategy designed to attract the right clients through ongoing content designed to be engaging and ultimately help convert. As 75% of internet users never go beyond the first page of search results, appearing on the first page of search engines is essential. Doing so can dramatically help:

• Boost organic web traffic
• Increase foot traffic to your law firm
• Generate more leads
• Maintain competitiveness in the legal industry
• Improve your return on investment (ROI)

To perform well on search engines, first and foremost you need a big picture strategy for success and cost-effectiveness. Great news for you: Conceptual Creations creates 6-month strategies and audits your existing website for free!

Law Firm SEO Optimizations

Gaining visibility online requires your site to be, first and foremost, both properly indexed and ranking high enough in the search engine results pages (SERPs) that potential clients are finding your webpages and articles. Search engines use complex algorithms to determine where in the SERPs your page will be. From a high-level perspective, optimizing your website’s SEO will typically involve the following factors:

• Keyword Research – A core array of relevant keywords that have high enough traffic but are specific enough to be competitive.
• Website Optimizations – Ensuring existing content is grammatically correct, supports your keyword strategy, and is relevant for your target audience is essential.
• Geo-tagging – While most search engines will automatically pick up where your business is located, it is extremely beneficial to indicate your service area throughout your website’s content so as to have your attorney SEO be oriented more locally.
• Internal Linking – Linking from interest-building blogs into more conversion-oriented pages is an excellent way to make your website function like a sales funnel, building interest and buy-in. Even more, proper linking also entails backlinks to a diversity of relevant websites, as this helps improve the authority of your site, which impacts ranking as well.
• Headings – H2s, H3s, etc. all have more weight in search engines, and they also are more likely to be read.
• Title Tags & Meta Descriptions – This is the information people see on the SERPs, so it needs to function well for your marketing purposes. These also play a role in site ranking.
• Analytics – No content marketing strategy is complete without analytics. Knowing what is working and what needs to be adjusted is essential for improving results with your Colorado law firm’s SEO strategy.

Getting these five areas going strong can take time, but with a modest investment in a local SEO company like Conceptual Creations, you can be well on your way to SEO success without all the hassle!