Essential Guide to Planning & Implementing Your Marketing Strategy
What Is an SEO Strategy?
An SEO strategy is a plan of action for implementing ways to improve your website’s organic search engine rank. The basic goal of any SEO strategy is to increase organic traffic to your website. In this blog, we cover five steps for creating an effective SEO strategy. Conceptual Creations of Fort Collins offers SEO content writing services backed up by a well-thought out strategy, to help your business grow. Read our blog about what industries need SEO the most, or contact us with any and all questions at (970) 673-0057. You can also reach us online!
Article at a Glance
Here is the broad level overview of key steps for creating an effective SEO strategy in 2022:
- Create a List of Targeted Keywords
- Create Something Better or Different
- Make Sure to Add a Hook
- Optimize On-Page SEO
- Keep Adding Content for the Long Term
Are you doing SEO wrong? Get a free site audit to find out…
#1: Create a List of Targeted Keywords
After our clients fill out our questionnaire, one of the first things we do for them is keyword research. Depending on what type of business you own, different types of keywords and search ranges will be called for. We also look at keywords and questions auto-generated by Google’s search field to find the best long tail keywords for your business. Long tail keywords are important because, while search volumes will be lower for them, they will be less competitive and have higher conversion rates, due to the specificity they entail. So instead of having keywords such as “legal advice”, it is almost always better to target something more like “workers’ compensation claims advice Fort Collins”.
#2: Create Something Better or Different
Once we have a solid list of ten to twenty core keywords to target, we then look at what is already ranking on search engines. We look for patterns, such as if the first page of Google for a specific keyword involves primarily lists, or if there is specific angle on a topic that is clearly performing well.
From there, it’s time to produce some high-quality content. The two basic approaches to writing high-quality content for SEO are to either write something different, and outside the box, or write something better than what is currently already ranking. Sometimes you want to go big!
It’s all about making your content stand out, to subsequently make your brand stand out. What makes Conceptual Creations stand out as a digital content marketing company is right there in our name – conceptual. We have a whole article on why we are called Conceptual Creations, but, in brief, what we specialize in is highly conceptualized SEO content strategy and ongoing content writing services designed to further your value-based marketing staragey and ultimately deliver superior long-term results for your business.
#3: Make Sure to Add a Hook
Most people who land on a webpage or article tend to only read what is “above the fold”, i.e., what is immediately legible, before any scrolling down the page needs to occur. What you have at the top of your page is crucial for conversions, and the core of any good hook is the call-to-action. The call-to-action should almost always lead deeper to the reader taking some action, typically something along the lines of “learn more”, take advantage of this deal, or some other backlink leading to greater value and buy-in.
#4: Optimize On-Page SEO
Optimizing all webpages on your website so they have good, working internal linking and effective keywords is one of the most effective ways to improve your online marketing in 2022, without too much effort. You can build a lot of authority online with definitive, comprehensive, and engaging content that utilizes internal linking effectively, as well by sprinkling into your content keywords associated with the topic that people are looking for. It’s all about optimizing your website for search intent. That usually means focusing on the high-level process, and comes down to understanding where the intended audience is really coming from.
#5: Keep Adding Content for the Long Term
Google and other search engines prioritize content and websites that post regularly, and show signs of staying up to date. Having a few blogs written every month, for example, is a great way to ensure your site stays relevant and continues to grow. Updating already existing content, adding new sections on webpages, improving webpage design, etc. all can help improve organic traffic to your website.
Comprehensive SEO Content Writing Services in Northern Colorado
There you have it – five effective SEO strategies for 2022. Search engines prioritize active websites that offer high-quality content, are consistently utilizing article marketing and updating content regularly, and that appeal to their audience’s fundamental intent.
If you would like professional support with your SEO and digital marketing strategy and implementation and are located in Northern Colorado, we would be happy to talk with you about that.
Conceptual Creations provides value-based SEO marketing services for a wide-variety of industries and are always looking to integrate innovative new marketing strategies for producing high-quality content that improves impressions and ultimately conversions. Interested in learning more? Contact us online. Want to get started? Fill out our questionnaire form to get a free content marketing strategy!