5 Common Questions About SEO

Commonly Asked Questions About SEO

Search engine optimization can be complicated. It is both an art and a science for getting your site more traffic. Below, we answer five of the most common questions people have about SEO.

Thinking about hiring a local SEO expert to take care of your content marketing strategy for you? Learn more about Conceptual Creations of Fort Collins’ SEO and content marketing services today!

#1: What Is an SEO Strategy?

An SEO strategy is a plan of action improving your website’s organic search engine rank. The key goal of any SEO strategy is to increase organic traffic to your website. Search engines show a variety of media that it considers most relevant for users’ search. When it comes to online marketing, the theory is quite simple: the more traffic you drive to your website, the more business you potentially can get.

#2: How Does SEO Work?

The internet has made it so that practically anyone an find the information, service, or product they are looking for with no more than a few clicks. Through the use of keywords and other information on your webpages, search engines crawl your website with spiders according to an algorithm, index them, and rank them according to how relevant it determines they are, while also weighing factors like your site’s authority and user-friendliness. Other factors include page speed, title tags, internal linking, backlinks, and so on.

#3: How Often Do You Need SEO?

Effective SEO is in no way a one-time effort. Most SEO experts recommend it as part of a long-term marketing strategy, with regular content and modifications to maximize your return-on-investment (ROI).

#4: Is SEO a Good Business Investment?

Think of SEO like investing in your 401K – you put aside money that will gain value over time the longer it is in your account. Google processes more than 3.5 billion searches every day. With that kind of search volume, there is no question that ranking at the top of Google’s search results is an important way to drive traffic to your business’s website. This is important due to the fact that traffic equals leads, and leads turn into sales. When you invest in SEO, you can proactively impact your search engine ranking, drive more traffic to your website, and ultimately generate more leads and sales for your business.

Even more, SEO is per the dollar by far one of the most affordable forms of marketing out there. SEO isn’t going anywhere. If you are wanting to invest in a long-term PR and sales boost through online marketing, getting SEO optimizations for your website from a local SEO expert like Conceptual Creations of Fort Collins can make all the difference.


#5: Should You Hire Someone to Do SEO for You?

Not necessarily. While hiring an expert is the best and fastest way to get visible results, SEO services can be somewhat costly, particularly for smaller-sized businesses. However, instead of hiring a traditional agency, which can be prohibitively expensive, Conceptual Creations offers you a less expensive alternative. We offer SEO optimizations based around a custom content marketing strategy designed to revolutionize how companies do SEO. We provide small businesses with affordable SEO solutions that help them gain the competitive advantage online they are looking for. Learn more about how we help Northern Colorado businesses achieve success!

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