What is Hair Salon SEO and Why is it Important?
Today I’m going to be talking about something that’s essential for all hair salon businesses in this digital age: hair salon SEO.
First things first: let’s define what we mean by hair salon SEO.
Simply put, SEO (search engine optimization) is the practice of optimizing your website and online presence to rank higher in search engine results pages (SERPs) for specific keywords or phrases.
For hair salons, this means identifying and targeting keywords that your potential clients might be searching for online, such as “wedding hairstyle ideas”, “hair salon Fort Collins”, or “best hair stylist in Colorado”. By optimizing your website and online presence to rank for these types of keywords, you can increase your visibility in search results and attract more potential clients to your business.
But why is this important? Well, let me hit you with some facts:
- According to a study by Google, 46% of all searches have local intent (meaning people are searching for businesses and services in their local area).
- Another study by BrightLocal found that 93% of consumers use the internet to find local businesses, and 34% of these people will search online every day.
- And finally, research by HubSpot shows that 75% of people never scroll past the first page of search results, meaning if you’re not ranking on page one, you’re missing out on a lot of potential business.
So, if you’re not optimizing your website and online presence for hair salon SEO, you’re missing out on a huge chunk of potential clients who are searching for services like yours online.
How to Optimize Your Hair Salon’s Website for SEO
Alright, now that we’ve covered the why, let’s get into the how. Here are some steps you can take to optimize your hair salon’s website for SEO:
Conducting Keyword Research
The first step in optimizing your hair salon website for local SEO is to conduct keyword research. Keywords are the words and phrases that people type into search engines when looking for hair salons in your area. By identifying the right keywords to target, you can create content that will rank higher in search results and attract more potential clients to your website.
To start your keyword research, brainstorm a list of keywords and phrases that people might use to find hair salons in your area. This list could include basic terms like “hair salon”, “haircut”, “hairstyling”, “hair color”, “hair extensions”, and “beauty salon”, and then build on them with longer tail search ideas or common questions potential clients might be asking online. Once you have a list of potential keywords, use a keyword research tool like Google Keyword Planner or SEMrush to find out how many people are searching for each keyword and how competitive each keyword is.
Optimizing Your Website for Local SEO
Once you have identified your target keywords, it’s time to optimize your hair salon website for local SEO. There are several things you can do to improve your website’s ranking in local search results:
- Claim your Google My Business listing: Google My Business is a free tool that allows you to manage your business information on Google. By claiming and optimizing your Google My Business listing, you can increase your chances of appearing in local search results.
- Use location-specific keywords: Make sure that your website content includes location-specific keywords, such as the name of your city or neighborhood.
- Optimize your website content: Use your target keywords in your website content, including your page titles, headings, and meta descriptions.
- Improve your website’s user experience: Make sure that your website is easy to navigate and mobile-friendly, and that it loads quickly.
Building External Links to Your Website
In addition to optimizing your website for local SEO, it’s also important to build external links to your website. External links are links from other websites that point to your website, and they are an important factor in determining your website’s ranking in search results.
To build external links to your hair salon website, consider the following strategies:
- Reach out to local bloggers and influencers: Offer to provide them with a free service in exchange for a mention or review on their website.
- Guest post on other websites: Reach out to other websites in your industry and offer to write a guest post for their blog.
- Participate in local events: Sponsor or participate in local events and ask for a link back to your website on the event’s website.
Measuring Your Results and Making Adjustments
Once you have implemented these strategies, it’s important to measure your results and make adjustments as needed. Use tools like Google Analytics and Google Search Console to track your website’s traffic and search engine rankings, and adjust your strategy based on what’s working and what’s not.
Effectively Promote Your Hair Salon Online
Local SEO can be a powerful tool for promoting your hair salon online and attracting more potential clients to your website. By conducting keyword research, optimizing your website for local SEO, building external links to your website, and measuring your results, you can improve your website’s ranking in search results and increase your online visibility.
As a hair salon owner, you want to be found by potential clients who are looking for services like yours. That’s where hair salon SEO comes in. With the right SEO strategies, your website can rank higher on search engines and attract more clients.
To get started with SEO for hair salons, you need to research and target the right salon keywords, optimize your website for local search, claim and verify your Google My Business listing, create high-quality content, and build backlinks from other relevant websites.
At Conceptual Creations, we specialize in hair salon SEO services all around Northern Colorado. We can help you boost your online visibility and attract more clients to your salon. Contact us today to get started with a free blog, a free 6-month marketing plan, and a free SEO site audit, with no strings attached. Ongoing content marketing services from Conceptual Creations start as low as $300 a month. Let us help you take your hair salon to the next level!